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November 4, 2005

Advertising On Blogs

-- by Dave Johnson

A company pays a lot to advertise in magazines. A 4-color, full-page ad in a major computer magazine that "reaches" about a million readers costs about $77,000, and costs more than $108,000 for a cover. That is for one ad in one issue of the magazine.

An ad that runs for a week on every blog in the "Advertise Liberally" BlogAds network is seen 19,161,956 times and costs $8885.50 to run.

But let's compare the ad in the magazine with the ad on the blogs. The computer magazine ad is buried in how many pages of other ads? How many times is the reader likely to see the ad while turning the pages of the magazine? How long is the reader likely to have the ad in view? Does the reader see the ad more than one time, if at all? And how can you measure the effect of the ad?

The blog ad is in front of the blog-viewer the entire time the person is reading the blog, and is there every time the reader comes back. And it is again in front of the reader when he or she visits another blog, because blog-readers don't just read one blog. And the advertiser can tell how many people are responding to the ad.

Let me point out that every single blog-reader is a computer-user. They also drive cars, eat food, listen to music, wear clothes and go to movies.

You can advertise on Seeing the Forest for one week for $50. The ad will be seen over 35,000 times. The new Premium Placement spot on the left is $75 for a week

Do you have something that you want exposed more than 35,000 times? (Yes, I know, go ahead, say it in the comments.)

Posted by Dave Johnson at November 4, 2005 9:08 AM

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As a print advertising sales person for a local magazine (and formerly for alternative weekly papers) I have to say that this is a fabulous bargain. It works very well for certain businesses, not so well for local restaurants and the like. But if you have something to sell that the person doesn't have to physically be there for, it is a really good way to spend you marketing money.
Keep up the good work Forest, enjoying your blog!

Posted by: SKdeA at November 4, 2005 11:03 AM

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