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May 7, 2007

Why People Read Blogs

-- by Dave Johnson

Through Atrios: Firedoglake - Firedoglake weblog サ Zombies,

I don't know what it's going to take to kill the "teenagers in their pajamas" stereotype but I suppose I should be grateful. If these people were any less lazy and stupid we wouldn't have a readership.
Exactly. The reason blogger have readers is because the "traditional" media is not serving the public interest.

In the above-referenced post, Jane quotes from the 2006 Blogads Readership Survey:

The median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 39% have post-graduate degrees. 70% have contributed to a campaign.
Here's the thing. News is now a business, not a public service. There is a fundamental conflict between serving the larger public good and being a business. It is one or the other, not both. It is foolish to have any other expectation.

The only way to change that is to mandate that the media act in the public interest.

Posted by Dave Johnson at May 7, 2007 12:50 PM

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The only way to change that is to mandate that the media act in the public interest.

And that, despite what right-wingers say, is not radical, but simply a return to traditional American values.

Posted by: richard [TypeKey Profile Page] at May 7, 2007 2:43 PM

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