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June 13, 2007

Reaching the Public - at Take Back America

-- by Dave Johnson

At next week's Take Back America conference I will be doing a "self-organized" session, titled Reaching the Public.

Progressives need to promote the benefits of progressive values and ideas to the general public. This creates demand for progressive candidates and policy solutions.

The idea is simple - right-wingers are out there all day, every day, and through every possible channel, repeating various forms of the simple marketing message "Conservatives are good and liberals are bad." The conservatives get it: persuasion, marketing, talking to the public WORKS. Over time this has an effect.

Liberals and progressives are not responding by also talking to the general public and promoting the benefits of PROGRESSIVE values and issues. So after a few decades of this, the public has a negative view of liberals & progressives, and in surveys they say they are conservative - even though they line up with us on the facts and issues. All a conservative candidate has to do is point a finger and shout "liberal liberal" and this gives them a tremendous head start in a campaign.


Joining me will be Jeffery Feldman of Frameshop and Conor Kenny of SourceWatch.

If you are at Take Back America, please come to this session, at 4pm on Monday June 18.

Posted by Dave Johnson at June 13, 2007 9:53 AM

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