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August 29, 2007

Single-Payer vs Medicare For All

-- by Dave Johnson

I'm hearing proposals for "Single-payer healthcare" again.

Please, please, please don't call it "Single-payer healthcare." Please call it "Medicare for all".

Everyone knows and likes and understands Medicare. It has been around for a while. It has the word "care" in it. Everyone knows it works and helps people.

NO ONE understands what "single-payer" means. It is a complicated word-construct. It contains the word "payer" which works against acceptance. It requires you to start from scratch to sell the idea, and from a marketing background I can tell you that all the money in the world isn't going to sell "single-payer healthcare" to the public.

If you call it Medicare for all, people immediately understand, accept and like the idea.

Please, please banish "single-payer healthcare" from your vocabulary. Please.

Posted by Dave Johnson at August 29, 2007 7:35 AM

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Comments

"I will extend the working Medicare program for our seniors all the way back to contraception, so Americans can concentrate on living their lives without fear of changing a job, going bankrupt from deductibles or fighting HMO bureaucracy."

Posted by: jim from '63 [TypeKey Profile Page] at August 29, 2007 9:22 AM

"I will extend the working Medicare program for our seniors all the way back to contraception, so Americans can concentrate on living their lives without fear of changing a job, going bankrupt from deductibles or fighting HMO bureaucracy."

gets my vote!

Posted by: jim from '63 [TypeKey Profile Page] at August 29, 2007 9:24 AM

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