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January 22, 2008

Not Getting It

-- by Dave Johnson

I get so tired of press stories about rich people written by well-paid comfortable people. What relevance do these stories have for regular people?

Example: in the story Thinking Twice About That $400 Handbag - New York Times,

"You had a lot of people who graduated to a level of consumption they could not really afford," said Adrianne Shapira, a retail analyst at Goldman Sachs. "Two-hundred-dollar pairs of denim were plausible when home values soared, but now $100 jeans are looking more reasonable."
Do you see what is wrong in that paragraph? You can't afford $200 jeans, so you have to settle for $100 jeans?

That is Just. Not. Getting. It. REGULAR people NEVER DID buy $200 jeans. Regular people go to Costco and pay $15 for jeans. And now the economy is forcing them to cut back on the $15 jeans.

Dear New York Times: I might start paying attention to you again when you're writing about people who wear $15 Costco jeans.

Posted by Dave Johnson at January 22, 2008 9:59 AM

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