September 30, 2010
-- by Michelle Kraus
Meg blinked for the first time in an almost flawless campaign. Until this week, it appeared that the GOP had successfully rolled out their new product -- a conservative, ambitious businesswoman with a big check book. Her branding was effective and her television advertising brilliant. Political consultant Mike Murphy earned his money. Team Meg was launched, and they were relentless. Nothing really hampered or stuck to them until "the blink" -- involving her domestic help in her Atherton hacienda (no pun intended).
To be blunt, Jerry Brown sure caught a big break this week. The race was in a dead heat with Brown moving slightly ahead, and many independents still on the sidelines. To be frank, Brown had virtually run an invisible campaign until right after Labor Day. Many Democrats thought he could afford the luxury of sitting on his laurels (maybe) because of his legacy. But the reality was that Meg could not and she had to spend early and often to create her brand. Many of feared that she a runaway train in hand-to-hand combat with the invisible man. Talk about a scary election for Democrats. It is one that will become a case study in politics and branding for years to come.
Well the wheel spun and the dice were thrown. Lady luck came down on Jerry this week. It's kind of like watching Apple's latest iPhone launch and their goof. The question is will Team Meg will have the staying power to sustain a frontal attack. Their campaign is now playing defense, and under fire that the candidate never saw coming. The domestic help issue is a big no-no. It has taken down many political candidates and appointments over the years. She probably did not understand the severity because if she had it would have been cleaned up. Let's face it, Meg is a political virgin but her advisors are not. It remains to be seen how this potentially fatal crisis is handled by Team Meg. How will this react, and how will the Brown campaign handle itself? Dancing a jig on an open casket won't cut it for them. Will Team Brown leverage the avalanche of earned media? Will they play well with social media? Or will they sit on the sidelines? It remains to be seen as this California soap opera continues to unfold.
This article posted to the Huffington Post earlier today.
Posted by Michelle at September 30, 2010 7:05 PM
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