November 17, 2010
-- by Michelle Kraus
The Bristol Palin story is like that of a modern day Cinderella as she debuts before millions of viewers on prime time television. Her mother, former Governor Sarah Palin and her advisors are completely brilliant. Thank you very much Frank and Company. This is a media doctor's wet dream. Using Bristol as Cinderella, they have successfully reached into the hearts and minds of everyday folks across the country. Think about it. Is there a better way to seep into the mainstream than reality television? This move is one of the most brilliant tactics of twentieth century political messaging. Sarah Palin becomes the archetype of everyone's mom, and paradoxically her daughter is the modern day rags to riches and success story. Here was a chubby, single mom lifted out of the obscurity of her receptionist job in a strip mall in godforsaken Alaska. It does not get better!
Consider that after the debacle of former Republican leader Tom Delay on the same show, these spin masters were smart. They knew it probably would not have worked out to use Sarah herself. But who could resist her kid? She's likeable, and works very hard for herself and her adorable child. Bristol is the single mom personified. They even show the footage of the storefront from which she was plucked. Oh my, this is every girl's cherished dream sans the out-of-wedlock pregnancy. And momma Palin can just stand back, and watch it unfold. Who could accuse her of manipulation? She was just the proud momma. What better image could there be? Not much and it is working. No wonder her daughter has been voted back each and every week by viewer support - not the judges until one of the final evenings when she showed real talent.
There is something going on here, and we didn't even see it coming. Oh woe is me; I think we have been duped yet again. Somehow, the American public perceives that the Democrats are unfeeling, out of touch with Middle America, and arrogant. How did this happen? We are Middle America! Yet somehow, Sister Palin has her thumb on the pulse. We need to look carefully at the subliminal messaging that is going on, and wonder how and why we could have missed it. Call it what you may, but Sarah Palin and her movement - the Tea Party and their advisors are running circles around us. We are losing the game of public opinion. So it is not proposed that we put the Vice President's son, Beau Biden on Survivor; but rather that we look hard and long at the messaging and how it is being delivered. Further, we need to embrace what it will take for us to reach back out and connect. This is the teachable moment. May we reach out and own it.
Note, this article appeared earlier in the Huffington Post, "Bristol Goes Dancing and Has a Tea Party."
Posted by Michelle at November 17, 2010 1:11 PM
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